HA3 Task 1 - Game genre and game profiles

Action and Adventure

Dying Light 

    

http://upload.wikimedia.org/wikipedia/en/c/c0/Dying_Light_cover.jpg

This is a quick review on the game dying light. In Dying Light, a first-person, action survival horror game, players must use everything in their power to survive until the morning's first light in a vast open world filled with danger. During the day, players will traverse an expansive urban environment overrun by a vicious outbreak, scavenging the world for supplies and crafting weapons to defend against the growing infected population. At night, the hunter becomes the hunted, as the infected become aggressive and more dangerous. Most frightening are the predators which only appear after sundown.

The target audience for this game is ages between 15-35

Assassins creed Unity

http://upload.wikimedia.org/wikipedia/en/a/ac/Acunity.jpg

Set in a once-magnificent Paris, Assassin’s Creed Unity plunges into the terror of the 1789 French Revolution and features the most dense and immerse Assassin’s Creed city ever created. Through the streets of Paris, the starving inhabitants are set to take up arms for freedom and equality. In this time of chaos and brutality, a young man named Arno, wounded by the loss of those he loved, sets on a deadly path of redemption. Arno’s pursuit throws him into the middle of a ruthless struggle for the fate of a nation, and transforms him into a true Master Assassin.

The target age for this game would be ages 12-30

Grand theft auto

http://upload.wikimedia.org/wikipedia/en/a/a5/Grand_Theft_Auto_V.png

Trouble taps on your window again with this next chapter in the Grand Theft Auto universe, set in the city of Los Santos and its surrounding hills, countryside and beaches. A bold new direction in open-world freedom, storytelling, mission-based gameplay and online multiplayer, Grand Theft Auto V focuses on the pursuit of the almighty dollar in a re-imagined, present-day Southern California.

The target audience for this game would be ages 14-50

Quantitative research: This is Quantitative research about the new best selling game of 2014, Grand Theft Auto 5.

Here is some research I have found off the internet about what peoples views are on this game.

Trouble taps on your window again with this next chapter in the Grand Theft Auto universe, set in the city of Los Santos and its surrounding hills, countryside and beaches. A bold new direction in open-world freedom, storytelling, mission-based gameplay and online multiplayer, Grand Theft Auto V focuses on the pursuit of the almighty dollar in a re-imagined, present-day Southern California.
Los Santos: a sprawling sun-soaked metropolis full of self-help gurus, starlets and fading celebrities, once the envy of the Western world, now struggling to stay afloat in an era of economic uncertainty and cheap reality TV.

Qualatitive research: I play gta 5 a lot online and offline, the reason for this is due to the fact it lets you free roam within the game's map meaning you create a character suited to you, then you take that character into the world of gta 5 and you are aloud to do what you wish. obviously you cant do everything you want but it lets you do most things.

Here is a link to a website about GTA 5 forums and questionnaire's if you are interested in doing them.

http://gtaforums.com/topic/507525-gta-v-questionnaire-and-survey/

HA2 Task 1 – Construction Analysis

The last of us

The last of us is an action & adventure/horror game

As you can see by the front cover there is a little girl and a middle aged man, it appears that the girl has a rifle on her back wading through what looks like knee height sewage or water.

The last of us is an action packed game consisting of zombies and other creatures.

The game is rated 18 which you cant see via the front cover but the title of the game is in bold white capital letters and is based in the middle/left.

The background doesn't look appealing to some users maybe but others might like it, from what the front cover shows us and judging by the title we can tell that there is an outrage throughout the map and there are very few people left.

With in the game I would expect jump scares and thing like that to happen seeing as though the game genre is horror, now considering its an 18 rated game I would also expect blood, violence and bad language with in the game. I wouldn't expect any sexual scenes in the game due to it being a horror.

I would say the target audience of this game would be girls and boys aged from 15-35.

http://www.bing.com/images/search?q=the+last+of+us&FORM=HDRSC2#view=detail&id=903BAB65248EC12C50BA08CEB9F9BAA2BCF2CFAA&selectedIndex=0
Just Dance

Just dance is a simulator game

As you can see by the front cover of the game its brightly colored and looks very eye catching, it is completely different to the cover of the game "The Last of us"

Just dance is a family simulated game where you copy the movements of animated characters.





http://drh1.img.digitalriver.com/DRHM/Storefront/Company/ubi/images/hero/Product-hero-JD5.jpg

The game is rated 3+ meaning its suited for any age and is a unisex game. i would say this game is more of a family type game because it gets you up on your feet dancing and it will let you have more than one person dance with you at the same time.

The background is brightly colored which is very good for business due to the eye catching ability, parents would look at this and think it will be suitable for there younger ones would be able to play, which it would. As you can see they're is 3 characters on the front cover dancing to try and sell the product by advertising what the game has in stall for you.

HA1 Task 2 – Applying Audience Research Techniques

Quantitative research: This is Quantitative research about the new best selling game of 2014, Grand Theft Auto 5.

Here is some research I have found off the internet about what peoples views are on this game.

Trouble taps on your window again with this next chapter in the Grand Theft Auto universe, set in the city of Los Santos and its surrounding hills, countryside and beaches. A bold new direction in open-world freedom, storytelling, mission-based gameplay and online multiplayer, Grand Theft Auto V focuses on the pursuit of the almighty dollar in a re-imagined, present-day Southern California.
Los Santos: a sprawling sun-soaked metropolis full of self-help gurus, starlets and fading celebrities, once the envy of the Western world, now struggling to stay afloat in an era of economic uncertainty and cheap reality TV.

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilJyH_OAfyF-XcZVbEp8vJYf_yt1tfXrLtZCYyq64h-QlXQlQnugFV0ERbu1KCJvxCfMjWyDiXm9QpFO8TbjBuw9Hml7mZ4DRnSwgJgPp8TecuxCUaescEwksco7X6tOg9m6pTb4avtl4/s1600/.jpg

Qualatitive research: I play gta 5 a lot online and offline, the reason for this is due to the fact it lets you free roam within the game's map meaning you create a character suited to you, then you take that character into the world of gta 5 and you are aloud to do what you wish. obviously you cant do everything you want but it lets you do most things.

Here is a link to a website about GTA 5 forums and questionnaire's if you are interested in doing them.

http://gtaforums.com/topic/507525-gta-v-questionnaire-and-survey/

HA1 Task 1 – Audience Research Techniques

Quantitative Research

Quantitative research: Quantitative research is finding information by asking questions such as 'what is your favorite console?' or 'what is your favorite game?' its questions like that where the audience only answer with one word answers. this is good feedback for companies that want to know what people like and dislike about their games and how they can make it better for the audience.

What is quantitative research?
Quantitative research including surveys and customer questionnaires can help small firms to improve their products and services by enabling them to make decisions.

Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts to guide you. To get reliable results, it’s important to survey people in fairly large numbers and to make sure they are a sample of your target market.

Qualitative research: Qualitative research is finding information out by asking people questions but wanting them to go into to detail when explaining the answer. Such as, if i asked a parent or guardian a question like 'whats your sons favorite game and why?' that is the sort of question where they would have to go into detail to explain there answer and that's what Qualitative research is.

Qualitative Research


Qualitative research is designed to reveal a target audience’s range of behavior and the perceptions that drive it with reference to specific topics or issues. It uses in-depth studies of small groups of people to guide and support the construction of hypotheses. The results of qualitative research are                                                                      descriptive rather than predictive.
http://www.preres.com/admin/bgcatimg/148-17QualitativeResearch.jpg

 Qualitative research methods started in the social and behavioral sciences: sociology, anthropology and psychology. Today qualitative methods in the field of marketing research include in-interviews with individuals, group discussions. Sessions may be conducted in person, by telephone, via videoconferencing and via the Internet.











Audience Profiling: Audience Profiling is finding out the profile of your audience before hand, so that you can put across your message to the right people in the most effective way, to produce the best result. It might include details like age, sex, educational qualification, work experience, financial background, field of work, interests, religious background, health condition etc. A good example would be if you were to create a game then before you would actually come up with a game idea you would look at what the best selling games are first and why they are. if you do the research then your game will have a strong chance when in competition with others.

http://www.firstdigital.com.au/wp-content/themes/wpremix3/images/BS_audience.png

http://image.slidesharecdn.com/audienceprofile-131021043822-phpapp01/95/audience-profile-for-social-actioncommunity-media-project-1-638.jpg?cb=1382348473